About Us
About Us
About Us
We’re not a traditional marketing agency.
We’re not a traditional marketing agency.
We’re not a traditional marketing agency.
The Lit Social is a creator-led social media agency built for brands that want to be seen, remembered, and talked about — not just posted.
We believe social media shouldnʼt feel forced, salesy, or generic. It should feel natural, purposeful, and unmistakably you.
The Lit Social is a creator-led social media agency built for brands that want to be seen, remembered, and talked about — not just posted.
We believe social media shouldnʼt feel forced, salesy, or generic. It should feel natural, purposeful, and unmistakably you.
The Lit Social is a creator-led social media agency built for brands that want to be seen, remembered, and talked about — not just posted.
We believe social media shouldnʼt feel forced, salesy, or generic.
It should feel natural, purposeful, and unmistakably you.
Our Mission
Our Mission
Too many brands struggle on social media because theyʼre doing what everyone else is doing:
Too many brands struggle on social media because theyʼre doing what everyone else is doing:
Posting trends without identity.
Creating “prettyˮ content with no direction.
Chasing likes instead of building connection.
We started The Lit Social to change that.
Posting trends without identity.
Creating “prettyˮ content with no direction.
Chasing likes instead of building connection.
We started The Lit Social to change that.
Posting trends without identity.
Creating “prettyˮ content with no direction.
Chasing likes instead of building connection.
We started The Lit Social to change that.
Built by founders whoʼve done it themselves
Built by founders whoʼve done it themselves
The Lit Social is led by Mabel and Joel — two founders who didnʼt learn social media from textbooks, but from building real businesses.
Mabel spent over 5 years running her own e-commerce brand, fully leveraging social media marketing to drive growth — achieving 7-figure annual sales through content, community, and conversion-focused strategy.
Joel brings 4 years of experience from one of Malaysiaʼs leading media publication platforms, where she was deeply involved in content strategy and creation.
Together, they built The Lit Social to combine:
Creator instincts
Strategy thatʼs proven, not theoretical
Business-first thinking
Creator instincts
Strategy thatʼs proven, not theoretical
Business-first thinking
Built by founders whoʼve done it themselves
The Lit Social is led by Mabel and Joel — two founders who didnʼt learn social media from textbooks, but from building real businesses.
Mabel spent over 5 years running her own e-commerce brand, fully leveraging social media marketing to drive growth — achieving 7-figure annual sales through content, community, and conversion-focused strategy.
Joel brings 4 years of experience from one of Malaysiaʼs leading media publication platforms, where she was deeply involved in content strategy and creation.
Together, they built The Lit Social to combine:
Creator instincts
Strategy thatʼs proven, not theoretical
Business-first thinking
Creator instincts
Strategy thatʼs proven, not theoretical
Business-first thinking
Our
Lit Approach
Our
Lit Approach
Our
Lit Approach
We turn your brand’s uniqueness into your very own Signature Content Series.Tailored social media contents that are:
Recognisable. Repeatable. Unmistakably you.
We turn your brand’s uniqueness into your very own Signature Content Series.Tailored social media contents that are:
Recognisable. Repeatable. Unmistakably you.
We turn your brand’s uniqueness into your very own Signature Content Series.Tailored social media contents that are:
Recognisable. Repeatable. Unmistakably you.
What We Do
What We Do
What We Do
We offer end-to-end social media management designed to take the guesswork off your plate.
We offer end-to-end social media management designed to take the guesswork off your plate.
We offer end-to-end social media management designed to take the guesswork off your plate.
Social Media Management
Photo & Video Content Creation
Signature Content Series & Strategy
Social Media Branding
Feed Planning & Visual Direction
Meta Ads Campaign
Social Media Management
Photo & Video Content Creation
Signature Content Series & Strategy
Social Media Branding
Feed Planning & Visual Direction
Meta Ads Support to Amplify Whatʼs Already Working
Social Media Management
Photo & Video Content Creation
Signature Content Series & Strategy
Social Media Branding
Feed Planning & Visual Direction
Meta Ads Support to Amplify Whatʼs Already Working
If you're a brand that:
Needs content that turns attention into sales
Wants more leads & enquiries from social media
Wants to build a brand people remember
Time to make your socials Lit.
If you're a brand that:
Needs content that turns attention into sales
Wants more leads & enquiries from social media
Wants to build a brand people remember
Time to make your socials Lit.
If you're a brand that:
Needs content that turns attention into sales
Wants more leads & enquiries from social media
Wants to build a brand people remember
Time to make your socials Lit.